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Archives for: November 2008, 03

11/03/08

Permalink 04:39:24 pm, by cynthia calvert, 448 words, 527 views English (US)
Categories: ccalvert

Ugliest Couch Contest Finalists Announced!

America Can Choose Ugliest of Ugly at SureFit.com


Photos poured in from Reseda to Charlotte, revealing a nation cluttered with furniture catastrophes, but only the worst of the worst sofas were selected as finalists for Sure Fit’s Ugliest Couch in America Contest. The twenty chosen photos will be posted on www.SureFit.com from October 15th through November 15th for a public vote. The grand prize winner will receive a $5,000 living room makeover courtesy of Sure Fit Inc., the leading provider and marketer of ready-made furniture covers, and Kim Myles, designer and host of HGTV’s Myles of Style.

Melanie Pitts from Watauga, TX was chosen as a semi-finalist yesterday for Sure Fit’s 2008 Ugly Couch Contest! She beat out hundreds of other entrants to make the top 20. While she has already won a Sure Fit slipcover for making it to the finals, she is now in the running for a $5,000 living room makeover, courtesy of Sure Fit and Kim Myles, designer and host of HGTV’s Myles of Style. Voting is open to the public on www.SureFit.com until November 15th.

Judges Kim Myles, Natalie Warady, Style Director for O at Home, Jacqueline Gifford, Features Editor for OK! Magazine, and comedian Sean Kent, seen on E! Entertainment and NBC’s Last Comic Standing, were tasked with difficult job of sorting through the hundreds of entries and judging each based on carefully selected criteria.

"I thought that this would be easy. How many couches could be that hideous?” said Myles. “Turns out, the playing field is wide and varied, and the nuances of 'ugly' are endless.”

Exposed foam, ‘70s floral, and hideous color combinations worked to disarm the judges as they rated each couch for ugliness of design and fabric, offensiveness of color, inappropriateness and uniqueness. The twenty top-rated photos brought something extra to the table, however, supplementing their disastrous designs with plain poor resuscitation techniques.

“I would never have thought to repair the broken arms of a couch with what looks like casts!” said Warady. “The prognosis for that interior design trick: not good.”

Each semi-finalist now on www.SureFit.com will receive a Sure Fit slipcover of their choice, ensuring that no ugly couch goes uncovered. As the leading creator of stylish, easy, affordable decorating solutions to quickly transform your home, Sure Fit created the “Ugly Couch Contest” to illustrate that Sure Fit slipcovers can turn any couch into a stylish sofa.

To vote for the ugliest couch in America, visit http://www.surefit.net/uglycouch200 8/finalists.cfm between now and November 15th.

Sure Fit products are available via mail order catalog, select major retailers, online at www.surefit.com, and by phone (800) 305-5857.

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