Sheraton Dallas upgrades to design, technology

For Houstonians who know well the treasures that lay north in Dallas, the main considerations for a long leisurely weekend in Big D is where to stay and what to do. There are old favorites and delightful posh boutique hotels but may I suggest the Sheraton?

Established brands such as the Sheraton can seem non personalized and routine. But in December, this particular Sheraton, located in the heart of Dallas within walking distance of the arts district, celebrated a year-long, $90 million renovation. And what a transformation!


Photos by Larry Shiflet

The Sheraton, a Starwood Hotel and Resort property, is the largest hotel in Texas (1,840 guest rooms) and a top conference destination, offering more than 230,000 square feet of space to meet, confer and gather. Numerous ballrooms, meetings rooms and open spaces can be arranged to suit any need. Up on the 18th floor is the Chaparral Room, graced with fabulous art and a 360 degree view of the city and the perfect place for a company meal.

Ray Hammer, general manager, is an enthusiastic and proud leader of the nearly 600 employees at the hotel; several of these folks confided to me that the Dallas Business Journal has chosen it as one of Dallas' Best Places to Work each year since 2002.

“We all strive for an emotional connection with our guests,” he told me the afternoon we arrived. “We like to share the feeling of our hotel.”

The mid-March weekend we drove in was busy at the hotel, with a large children's music convention in full bloom. While there were many guests gathering in the spacious lobby, check in was quick and efficient. We rode the elevator up to our room and took in the expansive view of downtown. Rooms feature the Sheraton's wonderful pillow top Sweet Sleeper Bed. We had two flat screen TVs and a great downtown view. Perfect for watching the snow fall that night – yes, snow! It was simply lovely to watch it descend past our 16th floor window.

There are more than a few aspects of the downtown Sheraton to let you know you've stepped into the 21st century. Electronic reader boards, called Four Winds Interactive signs, are positioned throughout the hotel and conference center. They are graphics-loaded, touch-screen panels that help guests navigate their way around the hotel property. A 3-D image of the hotel alternates with maps of downtown or any destination chosen by the guests. This system alone cost more than $500,000. For those who are concerned with carbon footprints, the Sheraton allows guests to refuse daily housekeeping in exchange for a $5 gift certificates to use on site for food and beverages. The Smart System controls the environment: lights are automatic when guests enter the room and temperature controls in each room responds to guests body temperatures. If you're not in the room, the system turns off.

And yes, old Texans can learn new tricks! There are recycling bins strategically placed to make recycling easy. All leftover room amenities such as shampoo and soaps are donated to local shelters.

Computer hookups scattered throughout the hotel and all public spaces are available with complimentary WiFi. Many Sheratons, including this one, now offer The Link – a full computer system featuring 32 permanent computer stations in the lobby where guests may surf the Internet or check email. And coming soon – a suitcase drop on site for busy travelers. The hotel will accept your luggage, drive it to the airport, have it sent through security and checked to your final destination. The 4,000 sq.-foot Fitness Center offers an outdoor pool and $500,000 in the latest equipment. The hotel is pet friendly too; for a small deposit, you are welcome to bring along your four-footed friends.

Keeping with the lively, family feel, the Kitchen Table Restaurant is an open concept in the lobby. Floor to ceiling windows direct your gaze to the patio where fire pits light the evening sky. Complimentary s'mores are often passed by staff who enjoy watching the surprise and delight on guest faces.

The Draft Sports Bar is a definite stopping place – there are flat screen TVs throughout and lots to do including pool, darts and Nintendo Wii games. There are two private karaoke salons and be sure to sample the wide variety of beer, both local and international. The menu boasts lots of great favorites like nachos and sliders, mini corn dogs, Frito pie, and pizza.

Chill – the frozen yogurt shop is filled with glass jars brimming with colorful candy and homemade chocolate, Bark Bar. Peets serves up coffee and light snacks.

Executive chef Michael Braun is one of the most innovative chefs we experiences. His banquet repasts were inspiring. Braun uses mini iron casserole dishes and bamboo baskets to showcase tasty creations like a delightful lobster-macaroni and cheese dish. Succulent individual beef ribs, shrimp and a superb breakfast buffet was beautifully arranged and thoughtfully presented. Is it any wonder that Braun has received numerous awards for his cooking?

Arts and Shopping
The Dallas Arts District, a 19-block area filled with some of the true treasures of Texas, is home to a fabulous collection of shops, restaurants, and shopping. Do not miss the Dallas Museum of Fine Arts, currently offering more than 24,000 works of art from every period and country. The subject of a recent New York Times article, the DMA is led by director Bonnie Pitman, gaining acclaim for her reorientation toward the museum patron. Pitman keeps programming visitor-centered and interactive.

Other highlights
The Crow Collection of Asian Art is free and graciously offers galleries full of 50 centuries of Asian art. Stanley Korshak is a must – just to gaze and admire and swoon over the luxurious men's and women's adornments. Other jewels to discover: the Barry Whistler Gallery, lavishly offering some of Texas' finest artists, the Rachofsky House, the Winspear Opera House, the Nasher Sculpture Center, and the Dallas Center for Performing Arts. Do not forget to visit the original Neiman Marcus at 1618 Main Street. This is ground zero for Texas society and the store pulls out all the stops for its shoppers. Can't afford a $100 picture frame or a $400 shell necklace? Just stand quietly and breathe in the rarefied air.

A trip to the Dallas Museum of Art, with shopping at Neiman's – and a lovely and affordable room? That sounds like a spring break to me! One great feature is that many weekend Sheraton specials are offered which often include breakfast. Our weekend, rooms were going for as little as $89 with junior suites just slightly more. We particularly appreciated the check in/check out kiosks near the front desk where you can choose your room, check-in for air travel and print boarding passes. Visit for last minute specials and enjoy a artsy weekend with a high tech flair.

Cynthia Calvert
Author: Cynthia CalvertEmail: This email address is being protected from spambots. You need JavaScript enabled to view it.
A trained journalist with a masters degree from Lamar University, a masters from the University of North Carolina-Chapel Hill, as well as extensive coursework toward a masters of science in psychology from the University of New Orleans, Calvert founded the Tribune Newspapers in 2007. Her experiences as an investigative, award winning reporter (She won Journalist of the Year from the Houston Press Club among many other awards for reporting and writing), professor and chair of the journalism department for Lone Star College-Kingwood and vice president of editorial for a large group of community weeklies provides her with a triple dose of bankable skills that cover every aspect of the journalism field. Solid reporting. Careful interviews. Respect and curiosity for people and places.

Comments (0)

There are no comments posted here yet

Leave your comments

  1. Posting comment as a guest. Sign up or login to your account.
Attachments (0 / 3)
Share Your Location