WHAT IT IS: First, let’s quickly establish that I think the Ram 1500 is the best full-size truck you can currently buy. There are plenty of arguments for the F-150, so I can’t really fault you for that, so these are the two you should consider buying. If the Laramie Longhorn took a DNA test it would 100% be that truck that the entire world assumes people drive in Texas. There is full-grain leather covering almost all of the interior. The wood accents in the dash are evidently real barn wood and the Laramie Longhorn logo is branded into it on the front of the glove box. Accenting the leather and barn wood are chrome accents all over the truck. Even the tow hooks in the front bumper are chrome.
While it’s easy to poke fun at the extremity of the aesthetics … they kind of work. The optional 12-inch touchscreen infotainment system blends remarkably well into the dash and everything feels very modern. My test options included the Level 1 Equipment Group ($3,895) which adds a 19-speaker stereo, the aforementioned 12-inch infotainment screen, blind-spot monitoring, power running boards, ventilated rear seats and a wireless phone charging pad. Also equipped was the four-corner air suspension ($1,795), RamBox Cargo System ($995), 33-gallon fuel tank ($445), and an advanced safety group ($1,695). The RamBox is a lockable storage area built into the sides of the bed, and it’s a must-order item for any Ram truck. It has drain holes so you can treat them like ice chests for tailgating and one of the two has a 120-volt outlet as well.
The air suspension provides an incredibly smooth ride for such a large truck and helps to make towing more comfortable as well. I’m not sure if it’s worth the extra $1,795 unless you do tow quite a bit. The panoramic sunroof is nice, but it’s a hefty $1,495 option. I did appreciate the implementation of the wireless charging pad. Instead of having a flat surface somewhere in the center console, there’s a vertical pad that you wedge your phone into to have it held in place. It takes up a small amount of real estate and worked great.
MPG: 19 combined/17 city/22 highway
PRICE: $54,390 base price. $71,480 as-tested.
UPSIDES: If you like the idea of a ranch-themed truck, you’ll give it 5/5 yee-haws.
DOWNSIDES: Sticker price north of $70,000.
WRAP-UP: Ram does sell a more traditional luxury trim under the name Limited, but if you have a flair for the ranch, then the Longhorn Laramie is likely calling your name. All of the Ram trims are solid choices and with the fierce competition in full-size truck sales, there are some serious discounts out there that will take quite the edge off of the massive MSRP. Cowboy hat sold separately.