WHAT IT IS: The 1794 trim is Toyota’s cowboy-themed edition for their full-size Tundra pickup, which is similar to the Ram 1500 Longhorn Laramie that I reviewed last month. It turns out that there are lots of people who like pickup trucks with a western décor and can afford a truck with an MSRP over $50,000.
The Tundra’s spin does come across as rather luxurious with supple brown leather seats with contrast stitching.
The 1794 name came from the year that a Spanish colonist originally settled the area where Toyota builds Tundras just outside of San Antonio. A fun story, but it doesn’t help that the Tundra is one of the oldest vehicles in the segment and the driving experience doesn’t deliver what newer full-size trucks can deliver. The Tundra’s gas mileage is abhorrent with a 14 MPG combined rating and it delivers a 1/10 from the EPA in a combined fuel economy and greenhouse gas emission rating. It also just doesn’t drive as well or accurately versus its contemporaries. Modern trucks have become significantly easier to live with on a day-to-day basis because they are smooth and refined, and the Tundra just doesn’t do that as well.
The one thing that the Tundra delivers on better is on pricing. My 4X4 test model had an MSRP of $51,675 and has relatively few add-ons available. Upgrading to the TRD package is only $155, adding a moonroof ($850), spray-on bedliner ($579), and a few TRD dealer accessories keep the price point well under $60,000. An F-150 King Ranch or Ram Longhorn Laramie can easily be thousands more if not $10,000 more.
MPG: 14 combined/13 city/17 highway.
PRICE: $51,675 base price. $57,222 as-tested.
UPSIDES: Lower pricing from competitors.
DOWNSIDES: Aging model.
WRAP-UP: What it comes down to, is that I don’t recommend purchasing a 1794 Tundra. If you want a full luxury experience, you’ll have to go with a different brand. The problems that the Tundra has will likely only be overcome with an all-new truck (potentially coming next year). The Tundra itself is fine, and with very competitive dealer discounts its likely to make sense against trucks with less equipment, but I’d steer clear unless you particularly love the Tundra or are getting a great deal.