Offerings from local classics alongside new openings give travelers plenty of reasons to “Come On Back” 

NASHVILLE – While you’ve been away, we’ve been creating, and it’s time to come on back to Nashville safely. When the world slowed down, Music City’s creative community forged ahead with brand-new openings, reimagined offerings from iconic hotspots and, of course, new music.

Keb Mo

Prominent faces and notable places subtly come together as the center point of the campaign’s TV ad, such as fashion designer Andrew Clancey of Any Old Iron with Nashville based super model Karen Elson, acclaimed celebrity chef Maneet Chauhan dining with Kings of Leon’s Nathan Followill at her restaurant Chaatable, and GRAMMY-winning artist Keb’ Mo’, actor/songwriter Charles Esten and musician Lindsay Ell at Ocean Way Studio performing the campaign’s soundtrack “Come On Back” (song written by Keb’ Mo’).

There’s plenty in Nashville to come on back to, including attractions both new and old. Last month, the National Museum of African American Music celebrated a long-awaited opening on Broadway. A block away, the Country Music Hall of Fame and Museum launched its new “American Currents” exhibit featuring stars like Dan + Shay, Luke Combs, John Prine and Ashley McByrde, and across town the Belle Meade Historic Site & Winery launched new food pairings with either wine or bourbon from Chef Stephen Kruger.  

Belle Meade Historic Site & Winery

Since March 2020, more than 115 food retail offerings opened doors in Music City. On the West side, Sylvan Supply and L&L market’s expansive new retail and dining developments bring chef/author Amanda Fredrickson’s restaurant Radish and retail outlets Living with Landyn and Happily Grey, among others. Across town multi-level Assembly Food Hall opened downtown with local vendors like Thai Esane and Donut Distillery, with more to come this spring. Right next door, Slim & Husky’s Pizza Beeria made history in March as the first black-owned business to open on Nashville’s famed Broadway, and country superstar Miranda Lambert announced a summer 2021 opening of Casa Rosa – the first bar and restaurant to open on Broadway from a female country singer. James Beard award-winning chef Sean Brock was busy in 2020 opening Joyland and The Continental. He plans to open his highly anticipated Appalachian-food focused restaurant Audrey, located in East Nashville later this year.

Assembly Food Hall

In 2020, 2,539 hotel rooms opened, and 2021 is expected to bring 3,023 more. Full-service hotel openings in 2021 will bring the W Hotel (Gulch), Hyatt Centric (Downtown), and Embassy Suites/1 Hotel (Downtown), among several other limited-service offerings that will be opening.

On the events front, Nashville will also welcome back its Let Freedom Sing! Music City July 4th concert headlined by country superstar Brad Paisley and ending with the largest fireworks show in Nashville’s history. Plus, a trifecta of racing hits town including the first NASCAR Cup Series race at the Nashville Speedway in 37 years on June 20, the Superstar Racing Experience (SRX) championship race at the Nashville Fairgrounds Speedway on July 17 and the inaugural Music City Grand Prix August 6-8 with IndyCars racing through the streets of downtown Nashville.

NASCAR Cup Series

While you’ve been away, even many of Nashville’s most iconic spots have refreshed with enticing new offerings. Meat-and-three mecca Arnold’s Country Kitchen launched its Arnold’s After Dark series with nighttime hours and menus, 1930s landmark eatery Elliston Place Soda Shop will reopen in an expanded location this spring, and after 60 years long-time breakfast favorite The Pancake Pantry is serving dinner Thursday–Sunday. The historic Hermitage Hotel, in partnership with internationally-acclaimed chef and restauranteur Jean-Georges Vongerichten, will debut a new restaurant and café this fall and Centennial Park will complete its massive park improvement project in line with the Parthenon’s 90th anniversary.  

Arnold's Country Kitchen

This past February, Nashville was named a Safe Travels destination by the World Travel & Tourism Council, making it one of only a few destinations in the United States to achieve the designation. Nashville businesses that are members of the Nashville Convention & Visitors Corp’s Good to Go program display the Safe Travels logo to give added confidence of their health and safety measures to patrons.

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The Nashville Convention & Visitors Corp

The mission of the Nashville Convention & Visitors Corp is to maximize the economic contribution of the convention and tourism industry to the community by developing and marketing Nashville as a premier destination. Visit the NCVC’s website at www.visitmusiccity.com and follow us on social media.

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